The elves have noticed a trend occurring in Elf HQ – AQUA. This gorgeous colour seems to have overtaken the rest and is our most popular colour for 2017. Being neither masculine nor feminine aqua is tickling the fancy of boys and girls all around Australia.
This trend is most notable in our range of Micro Scooters with our Aqua Mini and Maxi Scooters consistently scootin’ out the door. Currently, parents seem to be moving away from the “blue for boys and pink for girls” way of thinking, and this is reflected in an increased number of sales in aqua, purple and green.
Admittedly, the increased number of sales in aqua might be attributed to the release of the Disney film Frozen and increased popularity of mermaids. However, the consistent strength of aqua throughout the end of 2016 and the first four months of 2017, reflects more than just a generation obsessed with these two fads. Aqua, unlike like bold red or electric blue, is easy to coordinate with. As you see below anything from a pirate themed Nutcase Helmet to a pure floral design looks brilliant with aqua.
Last but certainly not least on our mission to uncover the elves favourite products and brands we have the magical Elf Meg. Elf Meg is our wonderful weekend retail assistant who you will find in store every single Saturday. She does a brilliant job at looking after our weekend shoppers while the other elves put their party pants on! Excitingly Elf Meg just became a Grandmother to twin siblings, so were very excited to uncover what her favourite brand is.
Having problems picking just one brand Elf Meg finally settled on Fagus and Folkmanis. As Elf Ang has already picked Fagus as her favourite brand, we will focus on Folkmanis.
Folkmanis is a brand that has been at Entropy since day dot. Widely regarded as the most innovative puppet-maker in the world, Folkmanis consistently designs beautifully crafted toys. The puppets inspire creativity, promote hands-on discovery, encourage interaction, teach fine and gross motor skills, and help develop early language. The company’s line includes a virtual menagerie of plush pets and friendly wildlife friends with new designs constantly on the drawing board.
So with so many domestic, wild and fantasy creatures to choose from which puppet does Elf Meg rank number one? “It’s a hard decision to make; however, I do love the Chameleon and the Great Horned Owl. I particularly like the way that these puppets animate and the number of moving aspects that they both have. I’ve not yet decided which one I am going to buy from my new grandchildren,” said Elf Meg.
“Puppets will always have a special place in my heart as my son always wanted to be a puppet maker when he was little. It was a dream that he aspired towards for a very long time and something I encouraged. Unfortunately, he found a new dream and passion, but it is something that I always think about when I play with a puppet,” said Elf Meg.
We hope that you enjoyed reading about the Entropy elves and Chief Poobah’s favourite brands and products. Stay tuned for more news from Elf HQ.
Last week we interviewed the newest member of the elf family and this week we move to the oldest – Elf Bec! Elf Bec has been at Entropy since its inception almost ten years ago, since then she has worked in a variety of roles and is now Entropy’s buying elf. She is responsible for making sure that products don’t go out of stock and identifying new and exciting items to add to our range. As Elf Bec holds this power, it is no surprise that her favourite range is one that she picked and introduced to Entropy herself – Hape Wooden Railway and Train Sets.
“When I first saw Hape Rail I knew straight away that our toy lovers would adore this range. Firstly, the price point is fantastic. Secondly, Hape Rail is extremely innovative. The ingenious way they incorporate moving parts, musical instruments and more into each item is brilliant. Lastly, this is one of the first train sets that I’ve seen that features bright and bold colours that attracts both boys and girls. Also, the inclusion of sweet little animals does a great job at getting children who aren’t normally interested in trains playing.
Before starting at Entropy, Elf Bec was a nanny for a family that had two young boys. The boys loved trains, and through watching them play, she realised that they were picking up heaps of new skills. “Problem-solving, imagination and creativity and fine motor skills and dexterity are just a few of the skills that children gain and refine through train play,” said Elf Bec. Bec is now a mother of a very handsome two-year-old boy who unsurprisingly LOVES trains.
“I have train tracks coming out of my ears at home. During my many years working at Entropy, I have collected a range of Brio wooden train tracks. The fact that my new Hape sets interconnect with my Brio tracks along with Thomas Wooden Railway, Chuggington Wooden Railway, Melissa & Doug Wooden Railway and BigJigs Wooden Railway is fantastic” said Elf Bec.
If you have a train addict at home or someone who might like Hape Rail makes sure you check out our range.
When you work in a toy shop all-day, every-day and so close to so many great products it is very hard not to have a favourite. So we decided to ask the Elves and Chief Poobah what brands they have a particular weak spot for and why. Over the next six weeks, you will not only learn more about the magical staff members that make Entropy what it is, but hopefully, a lot more about some of our awesome products and brands.
Kicking things off for us is our magnificent front counter Elf – Elf Ang! For those who are located in Townsville and visit the shop regularly, you might know that Elf Ang is bonkers about Fagus. Whenever a new Fagus product arrives in stock noise and excitement level reach maximum capacity. This week was more extraordinary than most with THREE new products arriving at Elf HQ (the Container Tipper Truck, the Speedy Race Car and the Hay Wagon).
When first asking Elf Ang what she most likes about Fagus “old-school”, “classic” and “proper toys” was her immediate response accompanied by elaborate hand movements. After explaining that online customers, who can’t come in and feel the products, might need a bit more info she said. “Fagus products are how all toys should be – simple, unadulterated, tactile and with a special story behind them”. For those who don’t know all Fagus vehicles are handcrafted without the use of nails, screws or staples and are instead interlocked, dowelled and glued together. Better yet, they are made by people with special needs who work under the instruction and guidance of specially trained artisans.
The only thing that Elf Ang doesn’t like about Fagus is that she didn’t find them earlier. As a mother of two boys, she wishes that she had known about them when entering motherhood. “Each piece is timeless and has its special feature that sets it apart”, said Elf Ang. Her nine-year-old son was gifted a Fagus Dumper Truck last year and religiously uses it to transport his extensive collection of Papo Dinosaur Figurines around the house and to display them. Ang assures us that this Dumper Truck will become an heirloom piece in her family that will be passed down through generations.
Since the 18th century boys and girls in countries across the world have been fascinated, delighted and entranced by dolls houses – so why are they all pink? Processions of love heart adorned doll houses have saturated the toy market for years on end. However, is this long-running reign soon to meet its demise?
Gender-neutral doll houses are slowly starting to penetrate the market and they are being met with open arms. These houses do much more than omit pink, purple and hearts. They include elements that aren’t normally seen in a traditional doll house. Barbeques, garages, and dog kennels are just the start of a long list of modern additions that are making their way into these more realistic miniature homes. So let’s discuss the benefits associated with doll houses.
Doll houses do a brilliant job at engaging children’s imaginations and encouraging them to investigate the world around them. In the safety of their imagination, children explore dialogue and language that helps them develop emotional, social and intellectual skills.
During pretend play and role-play children gain and refine fundamental life skills. For example, when children open their pretend world to another they learn to share responsibility, take turns, and problems solve collaboratively. By pretending to be someone else (even if it is Batman), they learn to ‘walk in someone else’s shoes’, which helps teach important moral development skills and empathy. On top of this, children build self-esteem when they discover they can be anything they want to be in their pretend world.
The amount of benefits that pretend and role-play has on children’s development is something that shouldn’t be underestimated or reserved for only one sex. Hape’s All Season Deluxe Gender-neutral Wooden Doll House has just arrived here at Entropy, and it has been warmly welcomed by both the elves and our customers. This house is superbly made and entices both boys and girls with its multiple floors, quirky furniture and bright colours. Click here to inspect the doll house for yourself.