Tag Archives: awards

Entropy Named Australian Toy Retailer of the Year

Australia's 2016 Toy Retailer of the YearIf you haven’t already heard, we have been crowned Australia’s Toy Retailer of the Year, and we couldn’t be more excited.

The Retailer of the Year Award is an annual accolade conducted by Toy & Hobby Retailer Magazine where industry peers vote on who and what has made the biggest impact in the world of toys in the last 12 months. The fact that we were voted number one blows us away and also gives us a really good excuse to reflect on 2016.

Firstly, loads of new products from many different locations around the globe found a new home on our shelves. Just to name a few, we introduced Meiya & Alvin, Caaocho, Hape Rail and Kinderfeets – who was named 2016 Preschool Toy of the Year. These products added to our already diverse range of quality, wooden and educational toys giving our customers an even better reason to shop with us.

We also held a record number of competitions, where we saw our customers get super excited about winning some very cool prizes. Our Easter and Christmas Wish List competitions are traditionally our most popular competitions, and if you didn’t get involved last year, we recommend that you do this year. All competitions in 2016 were run via our social media accounts meaning that toy lovers all around Australia could get involved.

Toy lovers proved that they are well and truly social in 2016. We had heaps of interacting on Facebook, Instagram, Twitter, Youtube and Pinterest; at all times of the day and on every topic under the sun. If you want to be one of the first to know about what is happening at Elf HQ follow us on a social media channel that suits you!

Lastly – the parties. If you haven’t noticed elves like to party, and I don’t mean to brag, but boy-oh-boy do we do a good job. In 2016 we threw heaps of parties which attracted old and new toy lovers. Unsurprisingly our Christmas and VIP party drew a sizable crowd; however, the biggest attendance rate was drawn by our teddy bears picnic. Honestly, I’ve never seen so many stuffed animals covered in craft glue and sprinkles in one location!

Importantly, none of this would have been possible without the support from our wonderful suppliers, business partners and associates. They willingness to bend over backwards to support us and our crazy ideas is invaluable.  We sincerely look forward to many more years working together to ensure we continue to create cherished childhood memories through providing the very best in wooden, educational, and traditional toys.

We hope you are strapped in and ready for another amazing year full of heaps of new and exciting twists and turns. We’re not entirely sure what the next 11 months will look like, but we promise it will be worth the ride.

The Manhattan Toy Company’s Skwish

Skwish (1)

If you are in the market for a hardy rattle and teething toy don’t look past The Manhattan Toy Company’s Skwish. The Skwish has been around for years and is still as popular as it was when it first hit the market.

As the name suggests the Skwish “skwishes”. However, as you may have guessed, there is more to this toy than just this funky feature. Made from renewable rubberwood and super strong elastic, this quirky toy will always bounce back to its original shape. Five wooden sticks are the fundamental structures of the Skwish. Elastic strings attach to the top and bottom of each stick magically transforming, the otherwise pile of wooden parts, into a three-dimensional toy. Each stick has a wooden bead threaded onto it which slides back and forth; making a soft jingle that is just the right volume to please your child and not bother you.

Finished in a bright, non-toxic, and water-based paint sore gums will find a happy relief on the many surfaces of the Skwish. With loads of different ways to move this toy little hands will never grow old of twisting, “skwishing”, plucking, moving and shaking this fabulous wooden toy.

Skwish MTC

With a tonne of awards under its belt, including being named one of the Best 25 Toys of the last 25 Years by Parents Choice, it’s not hard to understand why the Skwish is a crowd favourite. Check out the video below to see how the Skwish looks, sounds and moves.

Entropy crowned Australian Toy Retailer of the Year

NORTH Queensland-based traditional toy store Entropy has been crowned Australian Toy Retailer of the Year by its industry peers.

Deborah Latouf with Folkmanis Seal

Opening a single store in 2007 in Townsville; Entropy moved three times in its first five years to accommodate growth, and is now the most extensive independent online toy store in Australia.

Sports scientist-turned-toy-store-owner Dr Deborah Latouf attributed a large part of the success to being committed to supplying quality toys that educated and entertained; plus developing and building relationships with customers through consistently strong service, and leveraging off multichannel retailing.

“We are always trying to do things a bit differently and I’ve always been very clear about our point of difference,” Dr Latouf said of the store that stocks traditional, wooden and educational toys and games that are designed to stimulate physical and intellectual activity.

“A lot of this is through our product range — we cater for babies through to teens, and even adults; plus we have treasures that customers do not see everywhere else… we like people to come into the store and say ‘WOW’. We’re all about creating those treasured childhood memories.”

Deborah Latouf with Haba Rose Fairy Tent

Entropy goes to great lengths to ensure it stocks the best toys and games from all over the world, with Dr Latouf attending the world’s leading toy fair, Spielwarenmesse, in Nuremberg earlier this month.

Also this month, the independent retailer launched a new state-of-the-art website, which offers a series of improved functions to enhance customers’ shopping experience.

Dr Latouf said taking the store online in 2009 had been a huge milestone, with order volume since increasing 10-fold.

“The combination of having a physical retail premises and an online store has worked particularly well for us in terms of being able to offer such a diverse and huge range, but we have also been very careful not to compromise our service,” Dr Latouf said.

“After all, we are a full service toy store and our customers expect that extra touch of magic; especially during that busy Christmas time.”

The Retailer of the Year award is an annual accolade conducted by Toy & Hobby Retailer Magazine where industry peers vote on who and what has made the biggest impact in the world of toys in the past 12 months.

“The Toy & Hobby Retailer Industry Awards recognise the product, business and service excellence that companies bring to this dynamic market,” publisher Lindy Hughson said.

“Entropy has, since its establishment, consistently demonstrated strong business acumen and a forward-thinking approach to toy retailing that anticipates consumer demand and delivers a memorable customer experience in-store – be that online or in the bricks-and-mortar outlet.

“Entropy’s successful integration of digital and physical retail platforms has played a large part in its achievement of this accolade.”

Deborah Latouf in Entropy's Townsville store

Dr Latouf has also personally won several business awards, including North Queensland Business Woman of the Year and the Australian Institute of Management’s (AIM) Townsville Owner Operator of the Year, both in 2012.

The Toy & Hobby Retailer 2013 Industry Awards will be presented at the annual Toy Fair in Melbourne which starts on Sunday, March 16, 2014.

Entropy is based at Hyde Park Shopping Centre in Townsville, but can be visited from anywhere at www.entropy.com.au.