Elf Bec and I (Elf Johanna) have been sent to Melbourne to attend the Toy, Hobby and Licensing Fair. Chief Poobah will be joining us tomorrow to help sniff out the newest and greatest wooden and educational toys on the market. The Toy, Hobby and Licensing Fair is Australia’s biggest and most important toy trade event occurring annually.
Each year we make an appearance at this event to ensure that we are up-to-date with the latest and greatest, talk one-on-one with our wonderful suppliers and rub shoulders with other like-minded retailers. Today marks the start of our four-day adventure, and we couldn’t be more excited. Admittedly, I am slightly more excited than Elf Bec as this is her 10th Toy Fair and this is my first.
If you’re a visual person, like me, you’re probably wondering what a toy fair looks like. Well wonder no more, located in the Melbourne Convention and Exhibition Centre imagine stall after stall of pure magic. Except for the carpeted walkways, there are toys absolutely everywhere – of every colour and every description. For a first time visitor, it is all a bit overwhelming and the day has been a whirlwind of colour, laughs and lovely people.
While there were many great moments squeezed into the eight short hours of today I won’t bore you and will stick strictly to the highlights.
First cab off the ranks was Jeremy from La Belle toys. Jeremy is an extremely nice man who kindly let me hammer him with a million questions first thing Sunday morning (poor soul).
Heebie Jeebies was AMAZING luckily we had almost the entire stall to ourselves. We tried out heaps of new goodies and were even luckily enough to get a demonstration of the Liquifly Fizz Rocket. Click here to see it launch off.
We took an Ezyroller for a spin with Luc from Eureka Concepts – it turns out Elf Bec is WAY more coordinated than me
Lastly, we met with Alice, Tom, Carmenand Jeff from Merrigold and had many laughs. Alice and Tom have sold the business to Jeff and Carmen after 18 years of operations, and the friendship that they have developed is wonderful to witness.
While we are feeling tired, we look forward to another exciting day tomorrow. If you want more details on our Melbourne adventures follow us on Facebook or Instagram!