If you haven’t already heard, we have been crowned Australia’s Toy Retailer of the Year, and we couldn’t be more excited.
The Retailer of the Year Award is an annual accolade conducted by Toy & Hobby Retailer Magazine where industry peers vote on who and what has made the biggest impact in the world of toys in the last 12 months. The fact that we were voted number one blows us away and also gives us a really good excuse to reflect on 2016.
Firstly, loads of new products from many different locations around the globe found a new home on our shelves. Just to name a few, we introduced Meiya & Alvin, Caaocho, Hape Rail and Kinderfeets - who was named 2016 Preschool Toy of the Year. These products added to our already diverse range of quality, wooden and educational toys giving our customers an even better reason to shop with us.
We also held a record number of competitions, where we saw our customers get super excited about winning some very cool prizes. Our Easter and Christmas Wish List competitions are traditionally our most popular competitions, and if you didn’t get involved last year, we recommend that you do this year. All competitions in 2016 were run via our social media accounts meaning that toy lovers all around Australia could get involved.
Toy lovers proved that they are well and truly social in 2016. We had heaps of interacting on Facebook, Instagram, Twitter, Youtube and Pinterest; at all times of the day and on every topic under the sun. If you want to be one of the first to know about what is happening at Elf HQ follow us on a social media channel that suits you!
Lastly – the parties. If you haven’t noticed elves like to party, and I don’t mean to brag, but boy-oh-boy do we do a good job. In 2016 we threw heaps of parties which attracted old and new toy lovers. Unsurprisingly our Christmas and VIP party drew a sizable crowd; however, the biggest attendance rate was drawn by our teddy bears picnic. Honestly, I’ve never seen so many stuffed animals covered in craft glue and sprinkles in one location!
Importantly, none of this would have been possible without the support from our wonderful suppliers, business partners and associates. They willingness to bend over backwards to support us and our crazy ideas is invaluable. We sincerely look forward to many more years working together to ensure we continue to create cherished childhood memories through providing the very best in wooden, educational, and traditional toys.
We hope you are strapped in and ready for another amazing year full of heaps of new and exciting twists and turns. We’re not entirely sure what the next 11 months will look like, but we promise it will be worth the ride.