Category Archives: Uncategorized

AQUA – the power of colour

AQUAThe elves have noticed a trend occurring in Elf HQ – AQUA. This gorgeous colour seems to have overtaken the rest and is our most popular colour for 2017. Being neither masculine nor feminine aqua is tickling the fancy of boys and girls all around Australia.

This trend is most notable in our range of Micro Scooters with our Aqua Mini and Maxi Scooters consistently scootin’ out the door. Currently, parents seem to be moving away from the “blue for boys and pink for girls” way of thinking, and this is reflected in an increased number of sales in aqua, purple and green.

Admittedly, the increased number of sales in aqua might be attributed to the release of the Disney film Frozen and increased popularity of mermaids. However, the consistent strength of aqua throughout the end of 2016 and the first four months of 2017, reflects more than just a generation obsessed with these two fads. Aqua, unlike like bold red or electric blue, is easy to coordinate with. As you see below anything from a pirate themed Nutcase Helmet to a pure floral design looks brilliant with aqua.

Aqua match

Our range of Aqua products extends further than just scooters with watches, games, ride ons, musical instruments and more. If you’re aqua obsessed, you have stumbled across the right website click here to have a look around!

The Cherry Tree Hall loved by Elf Gaby

Gaby-WordPressMoving on from Elf Bec and Hape Rail this week we are focusing our lovely Elf Gaby. Elf Gaby is our beautiful and bubbly eStore Manager. Gaby has the mammoth task of making sure that our eStore customers are happy and that all parcels arrive ASAP (easier said than done)! So what is Elf Gaby’s favourite item? Well for those who know her it will be no surprise that it is the Le Toy Van Cherry Tree Hall.

Elf Gaby is the proud godmother of three beautiful children who she likes to spoil rotten. Being very generous in nature, Elf Gaby seems to enjoy giving more than receiving. From observation she appears to have bought almost every item we stock – I over exaggerate, however, only slightly. One of her favourite toy that she has ever gifted is the Le Toy Van Cherry Tree Hall to her goddaughter.

“The WOW factor of this doll house put it at the top of my ‘must buy’ list. The size of the house along with the fine detailing that all Le Toy Van houses have is what makes this such a fantastic item. The educational benefits of doll houses also impacted my decision to pick this product for my goddaughter, and I am very happy to say it’s her prized possession,” said Elf Gaby.

Doll houses do a brilliant job at engaging children’s imaginations and encouraging them to investigate the world around them. In the safety of their imagination, children explore dialogue and language that helps them develop emotional, social and intellectual skills. Not to mention all the benefits of collaborative play.

“A benefit that is not reaped from the child but friends and family is the add-ons that go with the Le Toy Van dollhouses. Buying for children can be tough; doll houses with furniture sets make an awesome collaborative gift that can be a whole family affair. I did this when gifting the Cherry Tree Hall, I bought the house, and my mum bought a few furniture sets”, said Elf Gaby. Accessories also increase the play value of doll houses. By adding a new doll or furniture children start to interact with the doll house in new ways, extending the interest and life of the toy.

Stay tuned for more news from Elf HQ!

2017 Melbourne: Toy, Hobby and Licensing Fair – Day Four

Today marks the last day of the 2017 Toy, Hobby and Licensing Fair and if there is anything but coffee pumping through my veins I will be surprised. The last day of Toy Fair is traditionally always shorter; finishing up at 3pm. Originally I thought this sounded like a nice treat for our weary bodies; however, I was wrong. Most of the day was spent running around like a chicken with no head on double-checking that we had seen absolutely everything.

We started the day off with a little bit of magic at the Heebie Jeebies stand where we were shown how the Contact Juggling Ball works. This item will arrive in store shortly.

Not long after that, we became the magicians putting Crazy Aaron’s Thinking Putty to the test. The range has loads of different types of putty that are all unique. Elf Bec and I especially loved the UV phantom putty that glows and changes colour under a black light – exciting!


Here are a few more snaps from today. The first is me trying out the Slackers Ninja Line – it’s an awesome product, that I hope it makes its way to Entropy. On the right-hand side, we have Elf Bec and Teresa holding their favourite Kaloo items, an Oogi Pilla and a lovely display of Playforever items.
17176203_10155924529774447_383235693_oWhile the Toy Fair has come to a close, we will continue to share more videos and images from the event on our social media channels. Lastly, thanks for following our adventure we hope you enjoyed hearing about our 2017 Toy Fair experience.

2017 Melbourne: Toy, Hobby and Licensing Fair – Day Three

Just when I thought that we had almost conquered the toy fair challenge I realised that we weren’t even close. Today was day three of the Toy, Hobby and Licensing Fair and it was another whirlwind day. After a breakfast that more resembled a dessert, and with artificial energy pumping through our veins (coffee) we hit the stalls with a keen eye for something new.

Elf Bec and I made our journey through the maze of stalls while Chief Poobah headed off on her own mission. Luckily, I managed to capture a few of the best moments of today on video and have them here for you.

Modern Brands once again had an amazing Sylvanian Families display. I know that many of you have a deep seeded love for this brand. Therefore, I knew that photos wouldn’t be enough – I hope you enjoy this video.

Excitingly I got try out the Wobbel Board. This is one seriously cool product that astoundingly manages to handle my body weight with ease. While I only tried two different ways of playing with the Wobbel Board, you can imagine that the opportunities are endless. We cannot wait to have this product instore, and from the responses received on Facebook and Instagram neither can you!

Tomorrow is the last day of the fair and our last opportunity to sniff out some great products. Remember, if you want to see something in particular on our shelves let us know. You can contact me via Facebook, Instagram or email (johanna@entropy.com.au). I don’t bite, well not normally, and would love to hear from you!

2017 Melbourne: Toy, Hobby and Licensing Fair – Day Two

Day two of the Toy, Hobby Licensing Fair is done and dusted. Elf Bec and I are feeling rather tired while Chief Poobah continues at a phenomenal pace. After a delicious and breakfast, we hit the ground running with meeting-after-meeting with different suppliers. As a picture is worth a thousand words and my tired brain is not willing to work I will let my astounding photography skills do the talking.

Day 2 - Toy Fair 2017First and foremost we have an elfie selfie. On the bottom left-hand side is Mike Reeves and Elf Bec. Mike is the Creative Director of Indigo Jamm – we have an exclusive interview coming later in the year. Next is Chief Poobah with a Gotz doll and last but not least we have Bec with two natural rubber squeakers by Tikiri.

We also took a few videos – because who could resist.

Here is Elf Bec testing out a new Magformer item called The Walking Robot Car Set. It features a power block, walking block and a watch style controller.

Here we see Bec and I playing a game called By The Book. The set includes 40 challenge cards, 12 different shaped books, 2 shelves, 1 cat and 1 level. The game is played by flipping a challenge card, selecting the books required and making the two shelves balance.

That’s all I have to report on today, stay tuned for more tomorrow!

2017 Melbourne: Toy, Hobby and Licensing Fair – Day One

Elf Bec and I (Elf Johanna) have been sent to Melbourne to attend the Toy, Hobby and Licensing Fair. Chief Poobah will be joining us tomorrow to help sniff out the newest and greatest wooden and educational toys on the market. The Toy, Hobby and Licensing Fair is Australia’s biggest and most important toy trade event occurring annually.

Each year we make an appearance at this event to ensure that we are up-to-date with the latest and greatest, talk one-on-one with our wonderful suppliers and rub shoulders with other like-minded retailers. Today marks the start of our four-day adventure, and we couldn’t be more excited. Admittedly, I am slightly more excited than Elf Bec as this is her 10th Toy Fair and this is my first.

If you’re a visual person, like me, you’re probably wondering what a toy fair looks like. Well wonder no more, located in the Melbourne Convention and Exhibition Centre imagine stall after stall of pure magic. Except for the carpeted walkways, there are toys absolutely everywhere – of every colour and every description. For a first time visitor, it is all a bit overwhelming and the day has been a whirlwind of colour, laughs and lovely people.

While there were many great moments squeezed into the eight short hours of today I won’t bore you and will stick strictly to the highlights.

First cab off the ranks was Jeremy from La Belle toys. Jeremy is an extremely nice man who kindly let me hammer him with a million questions first thing Sunday morning (poor soul).
La Belle - JeremyHeebie Jeebies was AMAZING luckily we had almost the entire stall to ourselves. We tried out heaps of new goodies and were even luckily enough to get a demonstration of the Liquifly Fizz Rocket. Click here to see it launch off.

We played a quick game of Slapzi with Sam from Divisible by Zero and looked at new Moluk toys.

We took an Ezyroller for a spin with Luc from Eureka Concepts – it turns out Elf Bec is WAY more coordinated than me :P
EzyrollerLastly, we met with Alice, Tom, Carmenand Jeff from Merrigold and had many laughs. Alice and Tom have sold the business to Jeff and Carmen after 18 years of operations, and the friendship that they have developed is wonderful to witness.
MerrigoldWhile we are feeling tired, we look forward to another exciting day tomorrow. If you want more details on our Melbourne adventures follow us on Facebook or Instagram!

The Benefits of Jigsaw Puzzles

PuzzleToday we are taking a moment to focus on a classic toy that no toy shop could be without – puzzles. A puzzle is a game, toy or problem that tests a person’s resourcefulness and knowledge. “When completing a puzzle, the puzzler is required to put pieces together, in a logical way, to arrive at a correct solution.” While “jigsaw” is probably the first word that comes to mind when thinking of puzzles it’s important to remember that there are also crossword puzzles, word-search puzzles, number puzzles and logic puzzles! Considering that there are so many different types of puzzles and only a limited number of hours in the day we will shift our focus to jigsaw puzzles!
Jigsaw puzzles have been loved by children and parents all around the globe for centuries. They are not only fun and entertaining for children and adults alike, but they are also loaded with educational benefits.

Firstly, puzzles are a great problem-solving tool. Completing even the simplest of puzzles requires the puzzler to think and develop strategies on how to achieve their goal – finishing the puzzle. The process requires reasoning skills and a cognitive comprehension of the task at hand. Both of these skills can be directly and indirectly transferred into their personal, social and adult life.
Puzzles are also a great way for children to develop and refine their fine motor skills. When putting a jigsaw puzzle together children pick up, pinch, grasp and manipulate pieces until they find their correct position. Young children will start with large puzzle pieces possibly made of wood or with pegs attached (peg puzzles). As the child advances and as puzzles get more complex the size of the puzzle pieces will get smaller.

Unsurprisingly, cooperative and family play is also improved by puzzles. Younger children are put to the test along with their parent’s patience. Whether this is a once a year activity taken away on holidays or an ongoing project, the benefits are reaped by the whole family.

Lastly, how do you choose a puzzle that is right for your child?
If you’re thinking “aren’t all puzzles boldly labelled with a recommended age of play”, you would be correct. However, like puzzle pieces, we are all different and a ‘one-size fits all’ approach isn’t always best. Some children will have an inherent knack at jigsaw puzzles and others won’t. Understanding your child’s abilities and picking a puzzle that will challenge yet not deter them is key. One child aged four may find a 54 piece puzzle hard and need assistance, while another child the same age may complete the challenge with ease. No matter how your child is progressing it is important that children are always being challenged. Once they have completed a puzzle a few times, with ease, it’s time to increase the challenge. So long as you are always encouraging your child to conquer the next challenge it doesn’t matter what the number on the box says.

Colour & Win – A Tiger Tribe Colouring Competition

TigerTribe Colouring Comp

Do you have someone in your household who is a little bit creative? If so, get them involved in our Tiger Tribe Colouring Competition! We have two MASSIVE craft kit bundles to give away to two lucky winners. Please follow the below steps to enter –

Step 1 – Follow Entropy Toys on Instagram or “like” their Facebook page.

Step 2 – Colour in the attached image and upload a photo of your masterpiece to Instagram or Entropy’s Facebook page.

Step 3 – Include #entropytoys and #tigertribecolourcomp in your image description.

>>>> Click to download the colouring template <<<<<

Please note that this competition is only open to Australian residents. Entrants can only enter once on Facebook and Instagram.

For the terms and conditions of this competition please click here.

Entropy Named Australian Toy Retailer of the Year

Australia's 2016 Toy Retailer of the YearIf you haven’t already heard, we have been crowned Australia’s Toy Retailer of the Year, and we couldn’t be more excited.

The Retailer of the Year Award is an annual accolade conducted by Toy & Hobby Retailer Magazine where industry peers vote on who and what has made the biggest impact in the world of toys in the last 12 months. The fact that we were voted number one blows us away and also gives us a really good excuse to reflect on 2016.

Firstly, loads of new products from many different locations around the globe found a new home on our shelves. Just to name a few, we introduced Meiya & Alvin, Caaocho, Hape Rail and Kinderfeets - who was named 2016 Preschool Toy of the Year. These products added to our already diverse range of quality, wooden and educational toys giving our customers an even better reason to shop with us.

We also held a record number of competitions, where we saw our customers get super excited about winning some very cool prizes. Our Easter and Christmas Wish List competitions are traditionally our most popular competitions, and if you didn’t get involved last year, we recommend that you do this year. All competitions in 2016 were run via our social media accounts meaning that toy lovers all around Australia could get involved.

Toy lovers proved that they are well and truly social in 2016. We had heaps of interacting on Facebook, Instagram, Twitter, Youtube and Pinterest; at all times of the day and on every topic under the sun. If you want to be one of the first to know about what is happening at Elf HQ follow us on a social media channel that suits you!

Lastly – the parties. If you haven’t noticed elves like to party, and I don’t mean to brag, but boy-oh-boy do we do a good job. In 2016 we threw heaps of parties which attracted old and new toy lovers. Unsurprisingly our Christmas and VIP party drew a sizable crowd; however, the biggest attendance rate was drawn by our teddy bears picnic. Honestly, I’ve never seen so many stuffed animals covered in craft glue and sprinkles in one location!

Importantly, none of this would have been possible without the support from our wonderful suppliers, business partners and associates. They willingness to bend over backwards to support us and our crazy ideas is invaluable.  We sincerely look forward to many more years working together to ensure we continue to create cherished childhood memories through providing the very best in wooden, educational, and traditional toys.

We hope you are strapped in and ready for another amazing year full of heaps of new and exciting twists and turns. We’re not entirely sure what the next 11 months will look like, but we promise it will be worth the ride.

The Manhattan Toy Company’s Skwish

Skwish (1)

If you are in the market for a hardy rattle and teething toy don’t look past The Manhattan Toy Company’s Skwish. The Skwish has been around for years and is still as popular as it was when it first hit the market.

As the name suggests the Skwish “skwishes”. However, as you may have guessed, there is more to this toy than just this funky feature. Made from renewable rubberwood and super strong elastic, this quirky toy will always bounce back to its original shape. Five wooden sticks are the fundamental structures of the Skwish. Elastic strings attach to the top and bottom of each stick magically transforming, the otherwise pile of wooden parts, into a three-dimensional toy. Each stick has a wooden bead threaded onto it which slides back and forth; making a soft jingle that is just the right volume to please your child and not bother you.

Finished in a bright, non-toxic, and water-based paint sore gums will find a happy relief on the many surfaces of the Skwish. With loads of different ways to move this toy little hands will never grow old of twisting, “skwishing”, plucking, moving and shaking this fabulous wooden toy.

Skwish MTC

With a tonne of awards under its belt, including being named one of the Best 25 Toys of the last 25 Years by Parents Choice, it’s not hard to understand why the Skwish is a crowd favourite. Check out the video below to see how the Skwish looks, sounds and moves.