Monthly Archives: April 2017

AQUA – the power of colour

AQUAThe elves have noticed a trend occurring in Elf HQ – AQUA. This gorgeous colour seems to have overtaken the rest and is our most popular colour for 2017. Being neither masculine nor feminine aqua is tickling the fancy of boys and girls all around Australia.

This trend is most notable in our range of Micro Scooters with our Aqua Mini and Maxi Scooters consistently scootin’ out the door. Currently, parents seem to be moving away from the “blue for boys and pink for girls” way of thinking, and this is reflected in an increased number of sales in aqua, purple and green.

Admittedly, the increased number of sales in aqua might be attributed to the release of the Disney film Frozen and increased popularity of mermaids. However, the consistent strength of aqua throughout the end of 2016 and the first four months of 2017, reflects more than just a generation obsessed with these two fads. Aqua, unlike like bold red or electric blue, is easy to coordinate with. As you see below anything from a pirate themed Nutcase Helmet to a pure floral design looks brilliant with aqua.

Aqua match

Our range of Aqua products extends further than just scooters with watches, games, ride ons, musical instruments and more. If you’re aqua obsessed, you have stumbled across the right website click here to have a look around!