Monthly Archives: July 2016

What is wimmer–ferguson?


A range of wimmer-ferguson products have hit our shelves and we are sure the question “what the heck does that mean” has floated through your head.  Well, ponder no more!

wimmer-ferguson products feature high-contrast images, pattern and colours; all of which have been specifically designed to adapt to each infant’s level of visual development. Developed over 40 years ago and with the same amount of laboratory research behind it, wimmer-ferguson has made its way into homes all around the world.

So why are black and white images and patterns so groundbreaking – we hear you ask! Well, professional research has shown that newborns and infants are more attracted to high-contrast patterns than to colour or brightness alone.  The imagery, not only stimulate young one’s brains but also encourage eye-hand coordination, gross motor activity, self-awareness, sense of object permanence and experience with cause and effect.

wimmer-ferguson products are designed to be used from birth making them a brilliant first gift – no matter the child’s sex. Also, many products adapt to the changes in children’s visual development increasing in both complexity and colour. Here is an example of the Car Seat Gallery.

If you’re anything like the Entropy Elves your next question might be – WHERE CAN I GET THEM! Now this is easy to answer – simply follow this link.