The Entropy Elves caught up with Tiger Tribe’s Melbourne-based founders – Anthony and Naomi Green – about keeping kids occupied when travelling. Tiger Tribe recently launched the Piccolo range: colourful and affordable activity sets for children on the go.
Tiger Tribe is well-known for its great range of travel toys – why have you focused on this area in particular? As busy parents who work and travel with kids in tow, we recognised a shortage in the market of non-licensed engaging children’s activity sets that were both compact and portable. We wanted to create exciting and appealing products that were ideal for parents and kids on the go – from the backseat to the airport; cafés, and everything in-between.
What makes a good toy or activity to take travelling? A good travel activity must be compact and portable and, most importantly, ensure lengthy play time. When activities are open-ended and imaginative, it opens up a world of infinite play possibilities that inspire and delight children.
How did the new Piccolo range come about? The Piccolo range was a very natural progression from our current travel-friendly products. We wanted an extension of our activity sets, but smaller versions at a lower price point… we wanted to offer value. Our colouring sets, for instance, contain reusable stickers, colourful markers and a notepad all in one pack to ensure kids have everything they need, all in one clever set.
Tiger Tribe Piccolo sticker and magnet books
What do you think parents and kids particularly love about the range? It’s beautifully illustrated and well-packaged and has enormous value in terms of price and play. The Piccolo magnet and sticker books can be used over-and-over again with different outcomes each time – they are limited only by children’s imaginations!
Do you have any personal favourites? Our personal favourite would be the Piccolo Magnet Book – Animal Jumble. The gorgeous meerkat reading the newspaper was inspired by the fab advertising campaign ‘Compare the Market’ [which features a high-brow talking Meerkat].
As the proud parents of two; what are your top tips for travelling with kids (at least yours aren’t short of fun activities!)? Yes, fun activities are definitely a must; plus a bunch of good books! But – equally as important – feed them BEFORE they get on the plane! Pack some good snacks as well.
What’s on the cards for Tiger Tribe now? Due to the great response we have had to the Piccolo range, we are creating a bunch of lovely new titles in the mini books and colouring sets. Stay tuned!
Watch the Making of Tiger Tribe’s 2014 Catalogue below:
Find more from Tiger Tribe’s range on our website.