I was reminded today of how perceptive and readily influenced children are. Master 6 said to me – “Mummy, there was a commercial on TV this morning that didn’t tell the truth”. By way of background, my children watch very little TV, but given that it is school holidays at the moment, I cut them a little slack. Turns out he was watching one of the kids’ channels and there was an advertisement for some new beaut commercial toy. “You know Mummy; at the end of the commercial it said that it was available at all good toy stores. That’s not true Mummy, because we don’t have it in our shop”. Ah, how sweet of him to realise. Given; he has grown up exposed to good quality toys his whole life; and knows the difference between a plastic throwaway and a keep forever toy. But even at the tender age of 6 he was astute enough to pick up the marketing ploys companies use with children.
It’s a juggle this week with school holidays; but there has still been time to unpack plenty of new products in store (the junior elves have all been in working hard). I am super pleased to finally be able to bring you the B. range. I know, it looks like I made a typo; but this range from Battat is really called B. (b dot). B. is a toy gift range which looks a little different, with packaging that is a little different. They make toys which inspire individuality. They use colours which are unexpected. They like to surprise by using intriguing patterns, inspired die cuts, easy to use, try-me windows; and beautiful reusable bags with rubbery moulded handles. These products are earth friendly, with every item scrutinised to minimise its environmental impact. B. source recycled materials, and create reusable bags. The inks are soy based, and the varnishes water based.
Many of the toys in the B. range are already gift packaged, and most come with gift cards attached. My favourites are the super bristle block sets, Spinaroos and Stackadoos. The soft blocks are so squeezable; they come in a number set (one two squeeze) and an alphabet set (elemenosqueeze). The other two items I just have to mention are Pop Arty and Parum Pum Pum. I have not seen anything similar to Pop Arty before. It is snap together jewellery that you can pull apart and build however you want. The pieces are very stylish and in great colours. It would be great as an older girl’s birthday party activity. Parum pum pum is gorgeous and quirky music set for young marching band fans. Everything stores in the drum, you’ll love it!